Dior X Ms Dior Relaunch

Bicoastal experiential marketing agency AGENC worked closely with the fashion house to design the sensory experience, which is part of a worldwide campaign with pop-ups taking place in Paris, Tokyo, and Dusseldorf. The custom-designed structure fabricated by Bednark Studio took inspiration from the Miss Dior bottle, emulating the shape with a bow atop along with a highly stylized interior that featured a floor-to-ceiling video wall, makeup, and perfume experiences, custom bouquet-making, and a flower field within an infinity mirror room. Plus, the outside cafe served matcha and red beet lattes, and a Bentley overflowing with flowers served as a photo op with Scott Clark Photo that was available to all guests. The experience was open to the public, with visitors signing up online for timed entry. It was sold out with a waitlist.

You may also like