Nike Celebrates 50th Anniversary

To commemorate Nike's 50th anniversary, we worked with teams build the Department of Nike Archives (D.N.A) and a variety of creative partners to create stories that celebrated all aspects of the company's history. This bespoke experience allowed visitors to reveal the heritage of each item via touchscreens and an intuitive UX, using robots to pull selected items from the archive. Additional “behind the design” storytelling featured 3D models, archival sketches, product samples, and photographs recreated from original archival materials.

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